Blip Toys the manufacturer behind the Squinkies toy line phenomenon has partnered with MashON, the leading provider of web-based product personalization technology and on-demand fulfillment services.  The licensing partnership brings to Squinkies fans an online store which not only has exclusive merchandise found only at http://shop.squinkies.com, there is also an area where fans can design their own customizable Squinkies t-shirts, sweatshirts, pillows and more.  With the holidays quickly approaching and Squinkies toys in high demand across retailers, the ability to create  one-of-a-kind Squinkies merchandise with personalized designs offers parents numerous options for holiday gifts that will never be out of stock. Plus, for a limited time only, shoppers can take advantage of FREE SHIPPING on all orders!

Since launching in July 2010, the Squinkies craze has been the talk of the Toy Industry, Mommy Bloggers and the millions of kids that collect them.  Blip Toys has been very selective in the expansion of their licensed merchandising program with partners such as Activision, Cardinal Industry Games, Parragon Publishing and now MashON.  This has created a strong base for the continued success of all things Squinkies. The company will be announcing additional exciting licensing partnerships in the near future.

“By partnering with MashON, we are bringing Squinkies into the digital world where fans can purchase exclusive Squinkies merchandise only available in our online shop as well as create their own custom designs showcasing their favorite Squinkies” Bill Nichols, President/CEO of Blip Toys commented.

“We are very excited to be partnering with the Blip Toys team on the Squinkies online store,” says Philippe Benoliel, President and CEO of MashON.  “It’s a natural extension of the Squinkies brand in a market where fans that are eager to collect are now able to design and purchase one-of-a-kind, exclusive merchandise.  Given the hundreds of different Squinkies characters, the possibilities to create exciting and unique products really are endless, and MashON’s customization technology and on-demand manufacturing is an ideal way to bring this to market.”

To keep up on all the latest Squinkies information and news, visit the Official Website or by following the Squinkies Blog, Squinkies Facebook page, or the Squinkies Twitter feed.

About Blip® Toys

Established in 2000 and headquartered in Minnetonka, Minnesota, Blip Toys is a fast-reacting, trend-driven global marketer of high-volume toy concepts. The company is focused on developing innovative new products that appeal to both boys and girls. Blip Toys is passionate about the conception and execution of high quality products at great values. The company’s current product line includes the hugely popular Squinkies brand of collectable figures, Whimzy Pets, Zubber, Hair Balls, Zoom-O, Friends Boutique, and other popular toys for today’s kids. The company also produces toy products under the following licenses: Disney®, Barbie®, Hot Wheels®, Hello Kitty®, Power Rangers®, SpongeBob SquarePants®, WWE®, Toy Story® and CARS® brands. Visit Blip Toys at http://www.bliptoys.com. Squinkies™ is a trademark of Blip LLC. ©Blip 2011. All rights reserved.

About MashON:

MashON, Inc. (http://www.mashon.com) is a leading provider of web-based creative, promotional applications and turnkey eCommerce solutions for premium entertainment properties such as MGM Studios, The Jim Henson Company, Penguin Publishing and Blip Toys. Leveraging its patented product customization and on-demand manufacturing platform, MashON redefined online shopping for branded merchandise by combining traditional licensed products with user created merchandise under a single cohesive, branded and entertaining web store, providing a deeply immersive and consolidated shopping experience. Several case studies are available for review on MashON.com.   Please visit www.mashon.com for more information and to find which solution is best suited to your needs.

Los Angeles, CA (PRWEB) October 21, 2011

MashON, Inc., (http://www.mashon.com) a leading provider of web-based product personalization technology and fulfillment services, has partnered with Autumn Games, a premier publisher of interactive entertainment, to launch itsJimmie Johnson’s Anything With An Engine™ online store. Fans of Jimmie Johnson, the five-time reigning champion of NASCAR’s Sprint Series, will have dozens of customizable products to choose from – including apparel, houseware, and kitchenware items. This unique partnership demonstrates how robust and versatile MashON’s underlying technology is, and its ability to provide an elegant solution that blends with existing platforms.

Autumn Games chose MashON to power Jimmie Johnson’s Anything With An Engine™ online store and integrate Dabble, MashON’s patent-pending HTML5 web-based product customization and fulfillment platform. This partnership marks the first time a gaming brand will utilize MashON’s technology, which powers other branded entertainment eCommerce sites such as Metro-Goldwyn-Mayer Studios and The Jim Henson Company. Jimmie’s fans will experience endless product combinations that are never sold out, pride of creation, and increased purchasing confidence with a single, secure checkout. Autumn Games will benefit with increased revenue and up to 90% reduction in inventory risk.

Autumn Games recognized the importance of giving Jimmie Johnson fans the same opportunity to customize their merchandise as they have in their ability to customize the highly interactive experience within the game itself. Maintaining control of those assets during the product customization process is a key feature of MashON’s Dabble Platform. Players will find the eccentric group of characters introduced in the game also will be available in the store to add to any product they order on-demand.

“With Jimmie Johnson’s Anything With An Engine™ we’ve built a humorous and fun game for Jimmie’s fans, and our new eCommerce platform gives those fans the opportunity to extend the game’s anything-with-an-engine creative mentality to their own gear, but with a personal spin,” said Alex Collmer, CEO, Autumn Games. “From a business perspective, we can offer customizable branded merchandise while maintaining control of our intellectual property. That’s a huge consideration for us.”

“Most games today include a significant degree of personalization and Jimmie Johnson’s Anything With An Engine™ certainly offers gamers the ability to immerse themselves in a graphic rich, heavily customized environment,” said Philippe Benoliel, President & CEO of MashON, Inc. “We’re excited to use Dabble to extend those capabilities to the game’s online store and merchandise, giving consumers the ability to express themselves and create the products they really want; and provide Autumn Games with an opportunity to create a significant revenue stream from game merchandise without the need for them to take any inventory risk.”

Forrester Research reported that U.S. online sales are targeted to reach $279BN by 2015, and more than 35% of U.S. online consumers are already interested in customizing products or in purchasing build-to-order products (Forrester Research: Feb. & Apr. 2011).

About Dabble
Dabble (http://www.justdabble.com) is the first comprehensive product customization and personalization supply chain solution, providing eCommerce stores of all sizes with the ability to generate on-demand customized and personalized product selection, while eliminating inventory risk, and managing the entire purchase cycle through a simple intuitive dashboard. Dabble’s embedded cart adaptor is available immediately for all Magento-built stores, with Yahoo, Shopify, and Demandware coming soon. All products are proudly manufactured in the U.S. VisitDabble to learn more about embedding in your eCommerce cart. Please join the conversation on Dabble’s Facebook page and Twitter.

About MashON
MashON, Inc.(http://www.mashon.com) is a leading provider of web-based creative, promotional applications and turnkey ecommerce solutions for premium entertainment properties such as MGM Studios, The Jim Henson Company, Penguin Publishing and Blip Toys. Leveraging its patented product customization and on-demand manufacturing platform, MashON redefined online shopping for branded merchandise by combining traditional licensed products with user created merchandise under a single cohesive, branded and entertaining web store, providing a deeply immersive and consolidated shopping experience. Several case studies are available for review on MashON.com. Please visit http://www.mashon.com for more information and to find which solution is best suited to your needs.

About Jimmie Johnson’s Anything With An Engine
Jimmie Johnson’s Anything With An Engine, which releases Nov. 1 on all 3 Major Console Platforms, will allow players to race in vehicles created from the most unlikely of everyday objects – from dumpsters to lawnmowers – fulfilling Jimmie’s “Anything with an engine!” motto. Lead-footed drivers will engage in elimination-style circuits across progressively challenging tracks, complete with pyrotechnics-laden theatrical sets strewn with wicked hazards, traps and jumps. For more information visit http://www.JimmieJohnsonRacingGame.com

About Autumn Games
Autumn Games (http://www.autumngames.com) is a premier digital publisher of interactive entertainment focused on partnering with leading creative talent to deliver blockbuster video games and related media through long-term partnerships with a number of the most respected game studios in the industry. Autumn Games’ mission is to support these creative teams in their efforts to make cutting-edge, culturally impactful entertainment for the exploding array of connected digital devices. For more information, please visit http://www.autumngames.com.

During the DEMO Fall 2011 conference, our CEO Philippe Benoliel was interviewed in the Startup America HD Social Lounge to discuss the recent launch of Dabble. Startup America is an initiative in partnership with the White House, AOL founder Steve Case and Kauffman and Case Foundations to help inspire and celebrate entrepreneurship. The Partnership is bringing together an alliance of major corporations, funders, service providers, mentors and advisors working to dramatically increase the prevalence and success of high-growth enterprises in the U.S.  This interview was an exciting opportunity for us to share our contributions to the growth in this area.

At approximately 2:26pm on Tuesday, September 13th, MashON took to the DEMO stage to present Dabble: the Cure for the Common Shop. Rather than tell you about it, you can watch our presentation for yourselves below! And for anyone watching the clock, we finished our presentation in *just* under 6 minutes (5:57 to be exact)!

The team at MashON just wrapped up 4 days at the Fall 2011 DEMO Conference in Silicon Valley, where we launched our next generation product customization and fulfillment platform Dabble. Touted as the “Cure for the Common Shop,” Dabble sets out to become the standard in product customization and personalization, which can be embedded into an existing or new online store. Our entire team has spent the past several months feverishly working on the release of this platform in order to make its official debut at DEMO this week.

Keith Shaw of Network World’s Cool Tools Happy Blog stopped by our demonstration booth in the DEMO Pavilion to interview MashON’s President and CEO, Philippe Benoliel, and included MashON and Dabble in his 10 Great Videos of DEMO Fall 2011! Thank you for your time and the great video coverage, Keith!

MashON Launches Dabble, “The Cure for the Common Shop,” at Demo Fall 2011

The First Supply Chain Solution for On-Demand Product Customization and Personalization Seamlessly Integrated With Leading eCommerce Shopping Carts

SANTA CLARA, CA–(Marketwire – Sep 13, 2011) – MashON, Inc., a leading provider of web-based product personalization technology and fulfillment services, today launched its new flagship product Dabble at DEMO Fall 2011. Dabble is an HTML5 patent-pending embeddable web application that provides a comprehensive product personalization and customization platform and “on-demand” manufacturing solution for shop owners operating on the leading eCommerce platforms. Dabble’s Cart Adaptor technology, Fulfillment Adaptor, Product Customization Tool, and Self-Service Administration Dashboard work together to provide “The Cure for the Common Shop.”

Until now, shop owners were limited to complex home-grown customization tools that have been time consuming and costly to develop and maintain; or to sending their hard-earned traffic to third-party, off-site product aggregators for manufacturing and fulfillment, relinquishing control of both their transactions and brand assets. Dabble’s free tool is a full supply chain solution designed for online shop owners of all sizes, available immediately on all Magento-powered shops, with adaptors for Yahoo, Shopify, Demandware and many more coming soon. Once embedded into a shop, the Dabble Cart Adaptor facilitates seamless, two-way communication between the shop’s product catalog, the shopping cart, and the order processor.

Dabble offers shop owners complete control of the product customization process — from asset management to product selection, design and manufacturing all the way through to fulfillment. They’ll find Dabble allows them to expand their merchandise mix — risk-free — simply by choosing from more than 350 current products available in its catalogue, while simultaneously eliminating the burdens of inventory and fulfillment — all in a timely and cost-effective manner. Shoppers will experience endless product combinations that are never sold out, lower shipping and handling fees, pride of creation, and increased purchasing confidence with a single, secure checkout.

“Mass product customizations and user-generated product creation is one of the hottest and fastest growing trends in eCommerce. Online store owners want to take advantage of that trend, and maximize their profits just as worldwide brands like Nike have been doing so successfully, but there hasn’t been a flexible, intuitive tool available to meet the rigors of real world on-demand manufacturing,” says Philippe Benoleil, President & CEO of MashON. “As of today, Dabble can provide a simple turn-key solution to online shops eCommerce of all sizes.”

“We’re pleased to include Dabble in DEMO’s Fall 2011 class of new product launches,” says Matt Marshall, executive producer, DEMO. “We think this is a killer app for online store owners and operators, manufacturers, and eCommerce platform developers. It’s flexible and simple for the shop owner and customer, and we look forward to seeing it gain real traction in the marketplace.”

Dabble Key Features

*Additional Cart Adaptors available soon.

Shop Owner Benefits

Forrester Research reported that U.S. online sales are targeted to reach $279BN by 2015, and more than 35% of U.S. online consumers are already interested in customizing products or in purchasing build-to-order products (Forrester Research: Feb. & Apr. 2011). Dabble enables anyone with a “common shop” to take advantage of this exponentially growing sector of eCommerce.

About Dabble
Dabble (www.justdabble.com) is the first comprehensive product customization and personalization supply chain solution, providing eCommerce stores of all sizes with the ability to generate on-demand customized and personalized product selection, while eliminating inventory risk, and managing the entire purchase cycle through a simple intuitive dashboard. Dabble’s embedded cart adaptor is available immediately for all Magento-built stores, with Yahoo, Shopify, and Demandware coming soon. All products are proudly manufactured in the U.S. Visit the website to learn more about embedding Dabble in your ecommerce cart. Please join the conversation on Dabble’s Facebook page and Twitter.

About MashON
MashON, Inc. (www.mashon.com) is a leading provider of web-based creative, promotional applications and turnkey ecommerce solutions for premium entertainment properties such as MGM Studios, The Jim Henson Company, Penguin Publishing and Blip Toys. Leveraging its patented product customization and on-demand manufacturing platform, MashON redefined online shopping for branded merchandise by combining traditional licensed products with user created merchandise under a single cohesive, branded and entertaining web store, providing a deeply immersive and consolidated shopping experience.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new product innovations, which are from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com.

MashON, Inc. Selected to Launch Next Generation Product Customization Platform at DEMO Fall 2011

MashON readies to launch its next generation product customization software for leading eCommerce platforms.

Los Angeles, CA (PRWEB) August 26, 2011

MashON, Inc., a leading provider of web-based product personalization technology and fulfillment services, has been selected to launch its next generation of eCommerce integrated product customization software at DEMO Fall 2011. Companies are hand-selected by the conference’s executive producers to present alongside this year’s most promising technology solutions.

The conference, which takes place September 12-14, 2011 at the Hyatt Regency Santa Clara in the heart of Silicon Valley, has a 20 year history of introducing the tech community to the people and companies who are paving the way to the future.

“We’re honored to be included in what we know will be another outstanding group of technology innovators. We look forward to sharing our vision with our peers and excited to bring our product to market,” said Philippe Benoliel, President & CEO MashON, Inc.

MashON will unveil its new product during a six-minute presentation on the DEMO main stage, as well as providing personalized demonstrations at its booth in the main conference pavilion. Follow MashON’s team updates during the conference via Twitter @MashON.

About MashON
MashON, Inc. (http://www.mashon.com) is a leading provider of web-based product creation, and turnkey ecommerce solutions for premium entertainment properties such as MGM Studios, The Jim Henson Company, Penguin Publishing and Blip Toys. Leveraging its patented product customization and on-demand manufacturing platform, MashON redefines online shopping for branded merchandise by combining traditional licensed products with user created merchandise under a single cohesive, branded and entertaining web store, providing a deeply immersive and consolidated shopping experience.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new product innovations, which are from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com.

Partnering with TOKYOPOP, the country’s leading independent manga media company, Baker & Taylor Inc., the world’s largest distributor of physical and digital books and entertainment products, we are proud to announce the launch of the new TOKYOPOP online store.  The new shop features branded merchandise (such as iPhone and iPod device skins and mini-posters) through MashON’s e-commerce solutions and thousands of manga titles, including titles that were previously not available due to being out-of-print.  Instead of having to store inventory for these books, customers are able to order books that are printed on-demand.  This is a great opportunity to not only offer fans exclusive merchandise, but to expose the TOKYOPOP library of titles to readers who it was not previously available to.

After transitioning from an interactive comic book software development company to an online product customization and e-commerce platform company, we decided that it was time for a bit of a facelift for the MashON logo.  We are excited to unveil a logo that better represents as a forward thinking technology company.  We hope you like it!

MashON is very excited to unveil the latest version of our customization tool: codename “Pyrus.”  In geek speak, Pyrus uses a cloud based, noSQL architecture and HTML, SVG and Javascript. Our Java stack utilizes GWT, Grails, Groovy, Spring Framework, Batick, JMS and Tomcat while message routing and transformation is provided by a Mule based Enterprise Service Bus. In creative speak, it’s a lighter, faster, more streamlined version of our previous application built in HTML-5!

The new application allows users to select a product they’d like to customize, add branded images and phrases from the Vlad Tod library and immediately purchase it.  Currently, only apparel (t-shirts and hooded sweatshirts) are available for the initial release, but several additional products are slated to rollout in early 2011.

We chose to partner with the Penguin Young Readers team because of the dedicated fan base that The Chronicles of Vladimir Tod has.  We thought fans would jump at the chance to create their very own customized fan gear…and they have. Introducing the tool to a younger audience has also confirmed for us that we’ve built an application that anyone can easily understand and use.

Stay tuned for additional rollouts of our new application within our existing stores, as well as launching in some larger partner stores.